How Should You Organize Your Research Notes?

If you haven’t audited your research organization process in a while, it’s probably time to explore some new options. Because efficiency matters when you’re a writer, streamlining your research process can spare you from unnecessary headaches. 

Why Is Organization Important in Research?

Most of us would agree that at least some degree of organization in the workplace is mission critical. Without it, we’d misplace important pieces of information, miss deadlines, fail to connect with customers, and likely lose out on profits. But is it just as essential to organize your research notes? Absolutely! Here are 5 benefits of being organized during the research process.

How Do You Write Branded Copy?

If you’re trying to brainstorm your own branded copy writing for products or services, studying brands with great copywriting is an excellent place to start. And with the right B2C and B2B copywriting tools and tips (and lots of practice), you’ll be well on your way to creating copy that resonates with your own audience.

How Do I Write Copy to Sell My Product?

If you’re using business-to-business (B2B) copywriting tools and strategies to sell a new product, you need to include different information than a business-to-consumer (B2C) copywriter. 

What Is Product Copywriting?

Looking to assemble the right arsenal of B2B copywriting tools for your business?  In this blog, we’ll be focusing specifically on copy writing for products—including what it is, why you need to do it well, and how to write product copy that will resonate with readers and deliver results.

How to Structure B2B Copywriting

Inside this blog, we will dive into several effective B2B copywriting examples to explore how you can create the most impactful copy for your work. 

How to Write B2B Copywriting

In order to sell your products and services, you need to communicate their value to potential buyers. With copywriting that informs, engages, and persuades, you can turn curious prospects into paying customers. When done right, the benefits of B2B copywriting include increased brand awareness, established authority, and more conversions. Not sure how to get there? […]

What Makes Effective B2B Marketing Copy?

Using B2B copywriting tools can help you level up your writing, but there are also a few tricks of the trade that any good copywriter should keep in mind. But first—marketing copy—what does it mean, exactly? 

Copywriting For Products

How do you make your products stand out in the crowd? B2B copywriting tools and other resources can certainly help, but ultimately it will come down to the quality of your writing. In this product copywriting guide, we’ve put together some product copy tips and examples to set you on the path to copywriting that sells.

Effective B2B Copywriting

We’ve covered some of the essentials to include in your B2B content, but what about the writing process itself? Here are some tips to help you write higher quality copy more efficiently.