No, UX writing is not quite the same thing as copywriting. However, in the world of B2B copywriting tools and skills, it’s possible for an experienced copywriter to make a great UX writer. We’re taking a deeper look at UX writing vs copywriting to understand why these skills are different, yet related. Let’s dive in! […]
User experience (UX) copywriting involves writing copy with the purpose of guiding users through the steps needed to accomplish a goal. It’s one of the more valuable B2B copywriting tools, as technical writers with these skills are in demand. Some even call it a “unicorn skill” in the design world, as skilled coders are not […]
Copywriting is a fundamental element of marketing and advertising efforts for any business. It can be helpful to think of copywriting as a large-scale call to action.