Ask any writer what constitutes effective writing, and you’re likely to get responses about how the writing should be clear, engaging, accurate, concise, and error-free. It should tell a story, drive a purpose, and connect with the audience. Some writers might even share that distraction free writing is essential to producing an effective piece of content. While that might sound like a lot, it comes down to the same broad point: effective content has a clear purpose, connects with a specific audience, and keeps readers reading.

Why are writing skills important in the workplace? And what are the key characteristics or writing techniques that you can implement in your own work? You’re asking the right questions, and we’ve put together some answers for you.

Why Is Effective Writing Important?

Have you ever read a piece of writing, only to find yourself zoning out or rereading the same paragraph over and over again? Or, have you ever stumbled through an article utilizing such convoluted language that it’s difficult to figure out the point? We’re willing to bet you have. And therein lies the importance of effective writing. If it’s not effective, it’s going to turn your readers away. 

For fiction writers, effective writing is important to sell books and keep readers coming back for more. The importance of writing skills in the workplace, however, is arguably even greater. Not only do you need to keep readers engaged, but you also need to create content that drives sales, boosts your brand awareness, expertly explains technical information, manages and motivates employees, meets the needs of board members and funders, and more. Here are just a couple of reasons why effective writing is critical in the business world.

Effective writing is credible. Want to become a voice of authority in your industry? Hoping to nail your business proposal? Your writing needs to be effective. From providing accurate information to producing error-free content, readers are more likely to trust a well-written piece of content.

Effective writing is clear. Effective writing clearly communicates your point, which can prevent any potential missteps or misinterpretations. Think about an instruction manual for a moment. If the technical writers who produce it aren’t clear, everyone is going to suffer. The fact is, whether you’re writing to internal employees or colleagues or external stakeholders, it’s essential that your writing makes sense. 

What Are the Elements of Effective Writing?

Depending upon the type of content you’re creating, there are any number of effective writing techniques you can employ. We’ve compiled a list of the top 6 qualities of good writing that you can apply across nearly every genre to get you started.


Before creating any piece of writing, it’s important to understand the overall purpose. Are you trying to persuade, educate, entertain, or inform? As you write, keep your purpose in mind at every turn. For example, if you’re trying to educate your readers on a product or service, don’t spend the whole article talking about why your solution is the very best. Save that for a sales deck or marketing handout.


Effective writing is focused—it sticks with its main point and doesn’t wander too far off course. It can be helpful to create a focus statement (similar to a thesis statement) to drive your overall work. If you find yourself going off on a tangent or into a semi-related topic, make note of it. You can always create another piece of content to explore it further.


It’s difficult to follow a piece of content that jumps around too much. Effective writing is organized and laid out in a way that makes sense to the reader. Headers, subheaders, and lists are easy ways to work some structure into a piece of writing. Find yourself having trouble getting—and staying—organized? Slice provides you with the functionality to lay out your content and keep your research and sources straight—all in one convenient place.

Grammatically Correct

Even the most interesting content is going to lose its readers if it’s full of errors. Fortunately, there are tools like spellcheck, Grammarly, or Hemmingway App that can help you revise and edit your content. These tools make recommendations for spelling and grammar, but they can also look for stylistic elements like sentence structure, word choice, and readability.


Effective writing is written with a specific tone and style in mind. You’re not going to write the same way for CFOs as you are for a potential customer—and for good reason. As you write, consider what rhetorical devices (like humor, questions, or emotional appeals) are appropriate. Keep in mind your target audiences’ needs, pain points, expectations, and more.


Perhaps one of the most important characteristics of effective writing, your content must be accurate to be effective. Elaborate on any key topics. Use reliable sources, statistics, and data points to prove or explain any points you’re making—and use them in such a way that you’re not missing out on any essential contextual information. This will ensure your content comes off as authoritative—something your readers can trust.

Write Better with Slice

Your content—and your readers—deserve the best. That’s why we created Slice. Slice is a focus-first writing platform that allows you to slice and dice your content into manageable chunks, sort through your research, achieve a flow state, collaborate in real time, and write—all in one easy-to-use web platform. 

Interested in learning more? Get started with a 30-day free trial and make short work of your long-form content. Sign up today!


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