As a writer, the dream is to have your work being read by a reader who stays focused and really engages with your work. But unfortunately, you don’t get to choose the mindset of your reader as they sit down to read. The best way to make sure your writing will be read by a focused reader is to engage them immediately by giving them compelling material that is easy to get absorbed in.
The best way to write this kind of high-quality work is with distraction free writing techniques. Focusing on what you need as a writer to achieve these lofty goals using writer focused writing tools, like Slice, makes it easier. Let’s take a closer look at some of the best ways to make it happen.
Techniques Writers Use to Engage the Reader
Typically, readers spend only seconds deciding how they will engage in a piece. As a writer, you want to grab their attention quickly and keep them engaged from the beginning, so they will stay focused all the way to the end.
- Start with a Hook – Grabbing a reader’s attention at the beginning of a piece means they will want to keep reading to see what you have to say, and be less likely to get distracted and lose interest. This hook could be a shocking fact or statistic, an emotional theme or situation, an action-packed introduction, a rhetorical question, or a compelling outcome that you will go on to explain.
- Keep Yourself Interested – Once you’ve hooked a reader, how do you keep the reader interested in your writing? Start by thinking about how to keep the writer interested. If you are bored by the subject you are writing about, chances are your reader will be, too. Choose topics, or angles, or particular stories about the area you are writing for, that you are enthusiastic about or interested in.
- Tell a Story – This may not seem like an obvious fit in cases of technical or business writing. But the techniques used for telling a good story are going to keep readers more focused on what you have to stay. Using a conversational tone to build connections to readers. Action words quicken the pace and make for easier reading. Creating characters or situations the readers can relate to can make even the driest subjects seem more relevant.
- Write For Emotions – Creating an emotional response in your readers is a great way of involving the reader in persuasive writing. Writing marketing materials may not seem particularly emotional, on the surface. But getting a reader to feel the frustration about a situation your product can fix, or happiness about the time or money they can save, is very compelling.
- Be Informative and Accurate – Giving your readers real, concrete information and the sense that they are really getting something out of reading your piece is another great way to keep them focused. Providing useful and true information in a digestible way will help keep them engaged and wanting to keep reading.
Why Is It Necessary to Know Your Audience?
Now that we’ve covered some good ways to write and keep your reader focused, let’s talk more about the audience and how that might affect which techniques you choose. Knowing who you are writing for and tailoring your writing style to that group will make that group much more likely to stay focused on your writing.
An example that comes up often in technical, marketing, and business writing is using acronyms or industry-specific terms. If your audience is the general population, they likely are not very familiar with industry specific language. Spelling out acronyms and defining jargon terms will make them want to keep reading instead of giving up a sentence into an acronym-filled article they do not understand. On the other hand, if you are writing the same article but for a specialist in the field, spelling out and defining these terms would come across as repetitive, boring, and condescending.
Techniques Specific to Business Writing
The techniques we addressed earlier are a great starting point for all writers, and they are just as important for writing compelling and interesting nonfiction content as novels. However, there are some extra techniques that can be applied when writing informative content that can be helpful. Tighter writing and starting strong and specific are two important principles for this.
Tight writing is when you get to the point quickly. Being able to summarize the topic you are writing about so that it is concise and easy to digest for your readers is a huge part of this style of content creation. Laying out your argument or train of thought clearly in a way that can be skimmed or read quickly to get a definitive answer or understanding provides the useful material customers are looking for.
What Does It Mean to Start Strong and Specific?
The principle of tighter writing is especially important at the beginning of a piece. When you set out to write a piece on a specific topic or question, make sure to get to the point immediately. Because the typical reader will spend only a few seconds reading before they decide how to engage with a piece, you want to show them you will give them the information they want quickly.
Ready to Write What Your Readers Want to Read?
As a writer, producing good content that engages your reader is tough. When you add in all the extra research and data collection needed to write technical and nonfiction content, it can be even tougher. Slice can help! Our platform allows you to gather all of your materials together and stay in just one place to do all of your writing. Being able to concentrate on just your writing in a platform designed just for you can improve your writing and make sure your readers stay focused on what you have to say. Sign up today to write better tomorrow.